Or indeed where I end and it begins. But once I did open my shop on Columbia Road in Shoreditch twelve years ago, it seemed that everything else had merely been a preparation for this moment. It has turned out to be the biggest adventure of my life. Jump like Alice embodies my lifelong passion for style, film, the visual Arts and above all travel.In many ways the shop is a visual autobiography of my life. It is a highly personal and perhaps idiosyncratic approach to retailing. I buy what I like and hope you like it too. My shop is only open at the weekends which has allowed me to do a different sort of buying.